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Assassin's Creed Shadows' backlash reportedly corporately canonised by Ubisoft as a victory for being "more of a video game than a message"
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https://www.rockpapershotgun.com/assassins-creed-shadows-backlash-reportedly-corporately-canonised-by-ubisoft-as-a-victory-for-being-more-of-a-video-game-than-a-message
image
https://assetsio.gnwcdn.com/assassins-creed-shadows-controversy-ubisoft-presentation-01.jpg?width=690&quality=85&format=jpg&auto=webp
description
Ubisoft have reportedly offered a corporate spin on the backlash Assassin's Creed Shadows faced from right-wing grifters prior to release, with CEO Yves Guillemot framing it as "a battle with our fans, to demonstrate that we were, in fact, more of a video game than a message". The company also seem to be trying to canonise the events as some kind of masterful marketing victory, which arguably isn't too surprising, even if the fact they're not trying to pretend the controversy never happened is.
content_html
Ubisoft have reportedly offered a corporate spin on the backlash Assassin's Creed Shadows faced from right-wing grifters prior to release, with CEO Yves Guillemot framing it as "a battle with our fans, to demonstrate that we were, in fact, more of a video game than a message". The company also seem to be trying to canonise the events as some kind of masterful marketing victory, which arguably isn't too surprising, even if the fact they're not trying to pretend the controversy never happened is.
content_text
Ubisoft have reportedly offered a corporate spin on the backlash Assassin's Creed Shadows faced from right-wing grifters prior to release, with CEO Yves Guillemot framing it as "a battle with our fans, to demonstrate that we were, in fact, more of a video game than a message". The company also seem to be trying to canonise the events as some kind of masterful marketing victory, which arguably isn't too surprising, even if the fact they're not trying to pretend the controversy never happened is. Read more
pub_date
6 November 2025, 11:53 am
guid
https://www.rockpapershotgun.com/assassins-creed-shadows-backlash-reportedly-corporately-canonised-by-ubisoft-as-a-victory-for-being-more-of-a-video-game-than-a-message
creator
Mark Warren
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uid: D3pPt
insdate: 2025-11-06 12:30:01
title: Assassin's Creed Shadows' backlash reportedly corporately canonised by Ubisoft as a victory for being "more of a video game than a message"
additional:
category: Rock Paper Shotgun
md5: fba72d2ea2b9fcbbd2fc6c167e2c0454
link: https://www.rockpapershotgun.com/assassins-creed-shadows-backlash-reportedly-corporately-canonised-by-ubisoft-as-a-victory-for-being-more-of-a-video-game-than-a-message
image: https://assetsio.gnwcdn.com/assassins-creed-shadows-controversy-ubisoft-presentation-01.jpg?width=690&quality=85&format=jpg&auto=webp
image_imgur:
description:
Ubisoft have reportedly offered a corporate spin on the backlash Assassin's Creed Shadows faced from right-wing grifters prior to release, with CEO Yves Guillemot framing it as "a battle with our fans, to demonstrate that we were, in fact, more of a video game than a message". The company also seem to be trying to canonise the events as some kind of masterful marketing victory, which arguably isn't too surprising, even if the fact they're not trying to pretend the controversy never happened is.
content_html:
Ubisoft have reportedly offered a corporate spin on the backlash Assassin's Creed Shadows faced from right-wing grifters prior to release, with CEO Yves Guillemot framing it as "a battle with our fans, to demonstrate that we were, in fact, more of a video game than a message". The company also seem to be trying to canonise the events as some kind of masterful marketing victory, which arguably isn't too surprising, even if the fact they're not trying to pretend the controversy never happened is.
content_text: Ubisoft have reportedly offered a corporate spin on the backlash Assassin's Creed Shadows faced from right-wing grifters prior to release, with CEO Yves Guillemot framing it as "a battle with our fans, to demonstrate that we were, in fact, more of a video game than a message". The company also seem to be trying to canonise the events as some kind of masterful marketing victory, which arguably isn't too surprising, even if the fact they're not trying to pretend the controversy never happened is. Read more
pub_date: 6 November 2025, 11:53 am
guid: https://www.rockpapershotgun.com/assassins-creed-shadows-backlash-reportedly-corporately-canonised-by-ubisoft-as-a-victory-for-being-more-of-a-video-game-than-a-message
creator: Mark Warren
related_games:
processed: TRUE