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At Least One Dev Hopes GTA 6 Is $100
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https://www.gamespot.com/articles/at-least-one-dev-hopes-gta-6-is-100/1100-6535457/?ftag=CAD-01-10abi2f
image
https://www.gamespot.com/a/uploads/screen_medium/1837/18375603/4585761-grandtheftauto6.jpg
description
Nearly two years ago, Rockstar Games shared the first look at Grand Theft Auto 6, one of the most highly anticipated titles in the history of the video game industry. Since then, numerous analysts and gaming industry figures have speculated or openly wished for the game to be sold for $100 in order for other AAA games to reach the same price. Now, Saints Row design director Chris Stockman has shared his wish for GTA 6 to be $100 as well, but not for the same reason as some of his peers.
"They're the only ones that can get away with it," said Stockman during an interview with Esports Insider (via Insider Gaming). "I don't think it's a rising tide that floats all boats. I think that [there will] be a tremendous amount of backlash if everyone switched to $100. Not all games are created equal. I think GTA is the only one that can get away with it, and I hope they do. I really hope it’s $100. I think it deserves to be $100. The scope and magnitude of this production deserves that price tag, but not everything is treated equally. It would be a disaster if everyone tried to match them."
Earlier this year, Wedbush Securities argued that selling GTA 6 at $100 could benefit players by giving them a massive amount of in-game currency for GTA Online. Alinea Analytics' Rhys Elliott disagreed and said it was a bad idea because GTA Online is the real cash cow of the franchise. Elliott also cited the rising cost of living as a primary reason not to charge players a higher price than the industry standard. Most of the newer AAA games are now going for $70.
Take-Two was among the first publishers to raise its prices from $60 to $70 back in 2020. However, Take-Two CEO Strauss Zelnick was non-committal about raising prices again during an investor call in August.
"We believe that any consumer experience is the intersection of the thing itself and what you paid for the thing," said Zelnick. "So our goal is to vastly exceed expectations. We want to put out the best entertainment on Earth, and we want to deliver more value than what we charge for it. We think we've generally speaking, gotten that right."
Grand Theft Auto 6 will hit PlayStation 5 and Xbox Series X|S on May 26, 2026.
content_html
Nearly two years ago, Rockstar Games shared the first look at Grand Theft Auto 6, one of the most highly anticipated titles in the history of the video game industry. Since then, numerous analysts and gaming industry figures have speculated or openly wished for the game to be sold for $100 in order for other AAA games to reach the same price. Now, Saints Row design director Chris Stockman has shared his wish for GTA 6 to be $100 as well, but not for the same reason as some of his peers.
"They're the only ones that can get away with it," said Stockman during an interview with Esports Insider (via Insider Gaming). "I don't think it's a rising tide that floats all boats. I think that [there will] be a tremendous amount of backlash if everyone switched to $100. Not all games are created equal. I think GTA is the only one that can get away with it, and I hope they do. I really hope it’s $100. I think it deserves to be $100. The scope and magnitude of this production deserves that price tag, but not everything is treated equally. It would be a disaster if everyone tried to match them."
Earlier this year, Wedbush Securities argued that selling GTA 6 at $100 could benefit players by giving them a massive amount of in-game currency for GTA Online. Alinea Analytics' Rhys Elliott disagreed and said it was a bad idea because GTA Online is the real cash cow of the franchise. Elliott also cited the rising cost of living as a primary reason not to charge players a higher price than the industry standard. Most of the newer AAA games are now going for $70.
Take-Two was among the first publishers to raise its prices from $60 to $70 back in 2020. However, Take-Two CEO Strauss Zelnick was non-committal about raising prices again during an investor call in August.
"We believe that any consumer experience is the intersection of the thing itself and what you paid for the thing," said Zelnick. "So our goal is to vastly exceed expectations. We want to put out the best entertainment on Earth, and we want to deliver more value than what we charge for it. We think we've generally speaking, gotten that right."
Grand Theft Auto 6 will hit PlayStation 5 and Xbox Series X|S on May 26, 2026.
content_text
Nearly two years ago, Rockstar Games shared the first look at Grand Theft Auto 6, one of the most highly anticipated titles in the history of the video game industry. Since then, numerous analysts and gaming industry figures have speculated or openly wished for the game to be sold for $100 in order for other AAA games to reach the same price. Now, Saints Row design director Chris Stockman has shared his wish for GTA 6 to be $100 as well, but not for the same reason as some of his peers."They're the only ones that can get away with it," said Stockman during an interview with Esports Insider (via Insider Gaming). "I don't think it's a rising tide that floats all boats. I think that [there will] be a tremendous amount of backlash if everyone switched to $100. Not all games are created equal. I think GTA is the only one that can get away with it, and I hope they do. I really hope it’s $100. I think it deserves to be $100. The scope and magnitude of this production deserves that price tag, but not everything is treated equally. It would be a disaster if everyone tried to match them."Earlier this year, Wedbush Securities argued that selling GTA 6 at $100 could benefit players by giving them a massive amount of in-game currency for GTA Online. Alinea Analytics' Rhys Elliott disagreed and said it was a bad idea because GTA Online is the real cash cow of the franchise. Elliott also cited the rising cost of living as a primary reason not to charge players a higher price than the industry standard. Most of the newer AAA games are now going for $70.Take-Two was among the first publishers to raise its prices from $60 to $70 back in 2020. However, Take-Two CEO Strauss Zelnick was non-committal about raising prices again during an investor call in August."We believe that any consumer experience is the intersection of the thing itself and what you paid for the thing," said Zelnick. "So our goal is to vastly exceed expectations. We want to put out the best entertainment on Earth, and we want to deliver more value than what we charge for it. We think we've generally speaking, gotten that right."Grand Theft Auto 6 will hit PlayStation 5 and Xbox Series X|S on May 26, 2026.
pub_date
15 October 2025, 6:26 pm
guid
1100-6535457
creator
Blair Marnell
processed
TRUE
id: 84885
uid: 6SWLi
insdate: 2025-10-15 18:20:02
title: At Least One Dev Hopes GTA 6 Is $100
additional:
category: Game Spot
md5: 4e10393aecf27285350b69c188180b26
link: https://www.gamespot.com/articles/at-least-one-dev-hopes-gta-6-is-100/1100-6535457/?ftag=CAD-01-10abi2f
image: https://www.gamespot.com/a/uploads/screen_medium/1837/18375603/4585761-grandtheftauto6.jpg
image_imgur:
description:
Nearly two years ago, Rockstar Games shared the first look at Grand Theft Auto 6, one of the most highly anticipated titles in the history of the video game industry. Since then, numerous analysts and gaming industry figures have speculated or openly wished for the game to be sold for $100 in order for other AAA games to reach the same price. Now, Saints Row design director Chris Stockman has shared his wish for GTA 6 to be $100 as well, but not for the same reason as some of his peers.
"They're the only ones that can get away with it," said Stockman during an interview with Esports Insider (via Insider Gaming). "I don't think it's a rising tide that floats all boats. I think that [there will] be a tremendous amount of backlash if everyone switched to $100. Not all games are created equal. I think GTA is the only one that can get away with it, and I hope they do. I really hope it’s $100. I think it deserves to be $100. The scope and magnitude of this production deserves that price tag, but not everything is treated equally. It would be a disaster if everyone tried to match them."
Earlier this year, Wedbush Securities argued that selling GTA 6 at $100 could benefit players by giving them a massive amount of in-game currency for GTA Online. Alinea Analytics' Rhys Elliott disagreed and said it was a bad idea because GTA Online is the real cash cow of the franchise. Elliott also cited the rising cost of living as a primary reason not to charge players a higher price than the industry standard. Most of the newer AAA games are now going for $70.
Take-Two was among the first publishers to raise its prices from $60 to $70 back in 2020. However, Take-Two CEO Strauss Zelnick was non-committal about raising prices again during an investor call in August.
"We believe that any consumer experience is the intersection of the thing itself and what you paid for the thing," said Zelnick. "So our goal is to vastly exceed expectations. We want to put out the best entertainment on Earth, and we want to deliver more value than what we charge for it. We think we've generally speaking, gotten that right."
Grand Theft Auto 6 will hit PlayStation 5 and Xbox Series X|S on May 26, 2026.
content_html:
Nearly two years ago, Rockstar Games shared the first look at Grand Theft Auto 6, one of the most highly anticipated titles in the history of the video game industry. Since then, numerous analysts and gaming industry figures have speculated or openly wished for the game to be sold for $100 in order for other AAA games to reach the same price. Now, Saints Row design director Chris Stockman has shared his wish for GTA 6 to be $100 as well, but not for the same reason as some of his peers.
"They're the only ones that can get away with it," said Stockman during an interview with Esports Insider (via Insider Gaming). "I don't think it's a rising tide that floats all boats. I think that [there will] be a tremendous amount of backlash if everyone switched to $100. Not all games are created equal. I think GTA is the only one that can get away with it, and I hope they do. I really hope it’s $100. I think it deserves to be $100. The scope and magnitude of this production deserves that price tag, but not everything is treated equally. It would be a disaster if everyone tried to match them."
Earlier this year, Wedbush Securities argued that selling GTA 6 at $100 could benefit players by giving them a massive amount of in-game currency for GTA Online. Alinea Analytics' Rhys Elliott disagreed and said it was a bad idea because GTA Online is the real cash cow of the franchise. Elliott also cited the rising cost of living as a primary reason not to charge players a higher price than the industry standard. Most of the newer AAA games are now going for $70.
Take-Two was among the first publishers to raise its prices from $60 to $70 back in 2020. However, Take-Two CEO Strauss Zelnick was non-committal about raising prices again during an investor call in August.
"We believe that any consumer experience is the intersection of the thing itself and what you paid for the thing," said Zelnick. "So our goal is to vastly exceed expectations. We want to put out the best entertainment on Earth, and we want to deliver more value than what we charge for it. We think we've generally speaking, gotten that right."
Grand Theft Auto 6 will hit PlayStation 5 and Xbox Series X|S on May 26, 2026.
content_text: Nearly two years ago, Rockstar Games shared the first look at Grand Theft Auto 6, one of the most highly anticipated titles in the history of the video game industry. Since then, numerous analysts and gaming industry figures have speculated or openly wished for the game to be sold for $100 in order for other AAA games to reach the same price. Now, Saints Row design director Chris Stockman has shared his wish for GTA 6 to be $100 as well, but not for the same reason as some of his peers."They're the only ones that can get away with it," said Stockman during an interview with Esports Insider (via Insider Gaming). "I don't think it's a rising tide that floats all boats. I think that [there will] be a tremendous amount of backlash if everyone switched to $100. Not all games are created equal. I think GTA is the only one that can get away with it, and I hope they do. I really hope it’s $100. I think it deserves to be $100. The scope and magnitude of this production deserves that price tag, but not everything is treated equally. It would be a disaster if everyone tried to match them."Earlier this year, Wedbush Securities argued that selling GTA 6 at $100 could benefit players by giving them a massive amount of in-game currency for GTA Online. Alinea Analytics' Rhys Elliott disagreed and said it was a bad idea because GTA Online is the real cash cow of the franchise. Elliott also cited the rising cost of living as a primary reason not to charge players a higher price than the industry standard. Most of the newer AAA games are now going for $70.Take-Two was among the first publishers to raise its prices from $60 to $70 back in 2020. However, Take-Two CEO Strauss Zelnick was non-committal about raising prices again during an investor call in August."We believe that any consumer experience is the intersection of the thing itself and what you paid for the thing," said Zelnick. "So our goal is to vastly exceed expectations. We want to put out the best entertainment on Earth, and we want to deliver more value than what we charge for it. We think we've generally speaking, gotten that right."Grand Theft Auto 6 will hit PlayStation 5 and Xbox Series X|S on May 26, 2026.
pub_date: 15 October 2025, 6:26 pm
guid: 1100-6535457
creator: Blair Marnell
related_games:
processed: TRUE