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Some $80 Games Are A "Steal" Based On What They Offer, Former PlayStation Exec Says
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https://www.gamespot.com/articles/some-80-games-are-a-steal-based-on-what-they-offer-former-playstation-exec-says/1100-6531628/?ftag=CAD-01-10abi2f
image
https://www.gamespot.com/a/uploads/screen_medium/1179/11799911/4497229-screenshot2025-05-19at8.53.30am.png
description
Former PlayStation boss Shuhei Yoshida has sounded off on increasing game prices, saying he questions why people are complaining about $80 games when that price is actually a "steal" in terms of what's being offered, at least for some games. He said this in an interview with Critical Hits Games, stating that many products in regular life have gone up in price over the years, so it was only a matter of time before video games did as well.
"I think it was almost too late for the video game companies to start looking at the pricing structure," he said, as reported by GamesRadar.
In the '90s, many new releases sold for $60 USD. Adjusted for inflation, that's around $80 today, which is the price that Nintendo and Xbox will charge for some games this year. Sony, for its part, has said it might increase prices, too.
Not every game will become more expensive, though. Variable pricing in gaming has existed since the beginning, and it's going to continue into the future. As an example, 2K is charging $50 for Mafia: The Old Country to help the game reach the widest possible audience. Yoshida said every game has a "different value [that] it provides," so a game company will decide how to price their product based on the "value that they believe they are bringing in."
He went on to say that a "really great" game that's priced at $70 or $80 would be a "steal in terms of the amount of entertainment" provided, and the quality of the experience compared to other forms of entertainment.
"As long as people choose carefully how they spend their money, I don't think they should be complaining," he said.
Nintendo defended Mario Kart World's $80 price point by stating that the game is simply worth that much given what it offers. MK World is the only confirmed $80 game so far, from Nintendo or anyone else, but Microsoft has said it will charge $80 for some Xbox games later this year. Electronic Arts, for its part, has said it will not charge $80 for new games, at least not yet.
Data shows that people are ready and willing to spend $80 or more on new games.
content_html
Former PlayStation boss Shuhei Yoshida has sounded off on increasing game prices, saying he questions why people are complaining about $80 games when that price is actually a "steal" in terms of what's being offered, at least for some games. He said this in an interview with Critical Hits Games, stating that many products in regular life have gone up in price over the years, so it was only a matter of time before video games did as well.
"I think it was almost too late for the video game companies to start looking at the pricing structure," he said, as reported by GamesRadar.
In the '90s, many new releases sold for $60 USD. Adjusted for inflation, that's around $80 today, which is the price that Nintendo and Xbox will charge for some games this year. Sony, for its part, has said it might increase prices, too.
Not every game will become more expensive, though. Variable pricing in gaming has existed since the beginning, and it's going to continue into the future. As an example, 2K is charging $50 for Mafia: The Old Country to help the game reach the widest possible audience. Yoshida said every game has a "different value [that] it provides," so a game company will decide how to price their product based on the "value that they believe they are bringing in."
He went on to say that a "really great" game that's priced at $70 or $80 would be a "steal in terms of the amount of entertainment" provided, and the quality of the experience compared to other forms of entertainment.
"As long as people choose carefully how they spend their money, I don't think they should be complaining," he said.
Nintendo defended Mario Kart World's $80 price point by stating that the game is simply worth that much given what it offers. MK World is the only confirmed $80 game so far, from Nintendo or anyone else, but Microsoft has said it will charge $80 for some Xbox games later this year. Electronic Arts, for its part, has said it will not charge $80 for new games, at least not yet.
Data shows that people are ready and willing to spend $80 or more on new games.
content_text
Former PlayStation boss Shuhei Yoshida has sounded off on increasing game prices, saying he questions why people are complaining about $80 games when that price is actually a "steal" in terms of what's being offered, at least for some games. He said this in an interview with Critical Hits Games, stating that many products in regular life have gone up in price over the years, so it was only a matter of time before video games did as well."I think it was almost too late for the video game companies to start looking at the pricing structure," he said, as reported by GamesRadar.In the '90s, many new releases sold for $60 USD. Adjusted for inflation, that's around $80 today, which is the price that Nintendo and Xbox will charge for some games this year. Sony, for its part, has said it might increase prices, too.Not every game will become more expensive, though. Variable pricing in gaming has existed since the beginning, and it's going to continue into the future. As an example, 2K is charging $50 for Mafia: The Old Country to help the game reach the widest possible audience. Yoshida said every game has a "different value [that] it provides," so a game company will decide how to price their product based on the "value that they believe they are bringing in."He went on to say that a "really great" game that's priced at $70 or $80 would be a "steal in terms of the amount of entertainment" provided, and the quality of the experience compared to other forms of entertainment."As long as people choose carefully how they spend their money, I don't think they should be complaining," he said.Nintendo defended Mario Kart World's $80 price point by stating that the game is simply worth that much given what it offers. MK World is the only confirmed $80 game so far, from Nintendo or anyone else, but Microsoft has said it will charge $80 for some Xbox games later this year. Electronic Arts, for its part, has said it will not charge $80 for new games, at least not yet.Data shows that people are ready and willing to spend $80 or more on new games.
pub_date
19 May 2025, 1:58 pm
guid
1100-6531628
creator
Eddie Makuch
processed
TRUE
id: 77227
uid: ZTJ6V
insdate: 2025-05-19 13:20:01
title: Some $80 Games Are A "Steal" Based On What They Offer, Former PlayStation Exec Says
additional:
category: Game Spot
md5: 8c1188a5c8a06dceff538871f0487fc0
link: https://www.gamespot.com/articles/some-80-games-are-a-steal-based-on-what-they-offer-former-playstation-exec-says/1100-6531628/?ftag=CAD-01-10abi2f
image: https://www.gamespot.com/a/uploads/screen_medium/1179/11799911/4497229-screenshot2025-05-19at8.53.30am.png
image_imgur:
description:
Former PlayStation boss Shuhei Yoshida has sounded off on increasing game prices, saying he questions why people are complaining about $80 games when that price is actually a "steal" in terms of what's being offered, at least for some games. He said this in an interview with Critical Hits Games, stating that many products in regular life have gone up in price over the years, so it was only a matter of time before video games did as well.
"I think it was almost too late for the video game companies to start looking at the pricing structure," he said, as reported by GamesRadar.
In the '90s, many new releases sold for $60 USD. Adjusted for inflation, that's around $80 today, which is the price that Nintendo and Xbox will charge for some games this year. Sony, for its part, has said it might increase prices, too.
Not every game will become more expensive, though. Variable pricing in gaming has existed since the beginning, and it's going to continue into the future. As an example, 2K is charging $50 for Mafia: The Old Country to help the game reach the widest possible audience. Yoshida said every game has a "different value [that] it provides," so a game company will decide how to price their product based on the "value that they believe they are bringing in."
He went on to say that a "really great" game that's priced at $70 or $80 would be a "steal in terms of the amount of entertainment" provided, and the quality of the experience compared to other forms of entertainment.
"As long as people choose carefully how they spend their money, I don't think they should be complaining," he said.
Nintendo defended Mario Kart World's $80 price point by stating that the game is simply worth that much given what it offers. MK World is the only confirmed $80 game so far, from Nintendo or anyone else, but Microsoft has said it will charge $80 for some Xbox games later this year. Electronic Arts, for its part, has said it will not charge $80 for new games, at least not yet.
Data shows that people are ready and willing to spend $80 or more on new games.
content_html:
Former PlayStation boss Shuhei Yoshida has sounded off on increasing game prices, saying he questions why people are complaining about $80 games when that price is actually a "steal" in terms of what's being offered, at least for some games. He said this in an interview with Critical Hits Games, stating that many products in regular life have gone up in price over the years, so it was only a matter of time before video games did as well.
"I think it was almost too late for the video game companies to start looking at the pricing structure," he said, as reported by GamesRadar.
In the '90s, many new releases sold for $60 USD. Adjusted for inflation, that's around $80 today, which is the price that Nintendo and Xbox will charge for some games this year. Sony, for its part, has said it might increase prices, too.
Not every game will become more expensive, though. Variable pricing in gaming has existed since the beginning, and it's going to continue into the future. As an example, 2K is charging $50 for Mafia: The Old Country to help the game reach the widest possible audience. Yoshida said every game has a "different value [that] it provides," so a game company will decide how to price their product based on the "value that they believe they are bringing in."
He went on to say that a "really great" game that's priced at $70 or $80 would be a "steal in terms of the amount of entertainment" provided, and the quality of the experience compared to other forms of entertainment.
"As long as people choose carefully how they spend their money, I don't think they should be complaining," he said.
Nintendo defended Mario Kart World's $80 price point by stating that the game is simply worth that much given what it offers. MK World is the only confirmed $80 game so far, from Nintendo or anyone else, but Microsoft has said it will charge $80 for some Xbox games later this year. Electronic Arts, for its part, has said it will not charge $80 for new games, at least not yet.
Data shows that people are ready and willing to spend $80 or more on new games.
content_text: Former PlayStation boss Shuhei Yoshida has sounded off on increasing game prices, saying he questions why people are complaining about $80 games when that price is actually a "steal" in terms of what's being offered, at least for some games. He said this in an interview with Critical Hits Games, stating that many products in regular life have gone up in price over the years, so it was only a matter of time before video games did as well."I think it was almost too late for the video game companies to start looking at the pricing structure," he said, as reported by GamesRadar.In the '90s, many new releases sold for $60 USD. Adjusted for inflation, that's around $80 today, which is the price that Nintendo and Xbox will charge for some games this year. Sony, for its part, has said it might increase prices, too.Not every game will become more expensive, though. Variable pricing in gaming has existed since the beginning, and it's going to continue into the future. As an example, 2K is charging $50 for Mafia: The Old Country to help the game reach the widest possible audience. Yoshida said every game has a "different value [that] it provides," so a game company will decide how to price their product based on the "value that they believe they are bringing in."He went on to say that a "really great" game that's priced at $70 or $80 would be a "steal in terms of the amount of entertainment" provided, and the quality of the experience compared to other forms of entertainment."As long as people choose carefully how they spend their money, I don't think they should be complaining," he said.Nintendo defended Mario Kart World's $80 price point by stating that the game is simply worth that much given what it offers. MK World is the only confirmed $80 game so far, from Nintendo or anyone else, but Microsoft has said it will charge $80 for some Xbox games later this year. Electronic Arts, for its part, has said it will not charge $80 for new games, at least not yet.Data shows that people are ready and willing to spend $80 or more on new games.
pub_date: 19 May 2025, 1:58 pm
guid: 1100-6531628
creator: Eddie Makuch
related_games:
processed: TRUE