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Arc Raiders Sparks Debate Over AI Voice Acting In Games
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link
https://www.gamespot.com/articles/arc-raiders-sparks-debate-over-ai-voice-acting-in-games/1100-6536146/?ftag=CAD-01-10abi2f
image
https://www.gamespot.com/a/uploads/screen_medium/1578/15789366/4601053-arcraidersimage.jpg
description
The CEO of Nexon Co., Ltd., the publisher of Embark Studios' mega-popular extraction shooter Arc Raiders, has added his opinions to the chorus around the game's use of AI voice acting, claiming that "every game company" is using AI in development.
After Eurogamer gave it two out of five stars, which prompted this discourse, CEO Junghun Lee said in an interview with Gamespark (translated by Automaton) that AI has "definitely improved efficiency" in game production and live-service operations.
"First of all, I think it's important to assume that every game company is now using AI," Lee said. "But if everyone is working with the same or similar technologies, the real question becomes: How do you survive? I believe it's important to choose a strategy that increases your competitiveness."
To answer his own question of surviving in a competitive development market, Lee expressed that "human creativity" is what'll push an OK game to a fabulous game. This sentiment mirrors what Embark Studios CCO Stefan Strandberg told Eurogamer in October 2025, that there are "no shortcuts to making great games" despite using AI to "assist in some content creation."
Not everyone agrees with either Lee or Strandberg, though. Strange Scaffold founder Xavier Nelson Jr. responded with condemnation on Bluesky, personally confirming that "a lot of other studios"--whether indie or AAA--are not using generative AI in their games. Tommy Thompson, founder of AI video game analysis company AI in Games, also disputed Lee's argument, posting on Bluesky that "very few [studios] have gone all in" on AI. Developer Neil Jones, creator of the 3D runner Aerial_Knight's Never Yield, posted on Bluesky that this is an admission that "they're going to fire you." And former Chucklefish animator Adam Riches shared his contempt for Lee's comments, taking to Bluesky to say that Nexon is "too cheap to care about their craft."
While people are upset with Lee's notion that "every game company is now using AI," one CEO came to his defense: Epic Games' Tim Sweeney. Posting in the replies to Eurogamer's review on X, Sweeney said that "political opinions" should stay in the opinion section, not reviews. He continued in response to X user doubttom, who asked if disliking AI should be considered political:
"Yes. This technology increases human productivity in some areas by integer multiples, and views on whether this is a net good and should be rewarded, or bad and should be fought against, are speculative and generally distributed along political lines," Sweeney said. "Since the author states the pessimistic case, I’ll put the optimistic one here. Game developers compete to build the best games in order to attract gamers. When tech increases productivity, competition leads to building better games rather than employing fewer people."
It's worth noting that there are some AAA studios banking on AI. EA said its workers should view the controversial technology as "thought partners" while demanding its employees train AI on their work. Krafton Inc. has announced plans to invest $70 million to become an "AI-first company." Square Enix wants generative AI to automate at least 70% of game QA and debugging work. And even Sony has laid out plans for incorporating AI in its games going forward. This is not to mention the myriad developers who've recently said that AI should be embraced by the industry, or those who refuse to work with it will sell themselves short.
Although a hot-button topic, this isn't the first time Embark Studios has used AI in its games. The developer's last game, the 2023 free-to-play multiplayer shooter The Finals, also featured text-to-speech (TTS) that was generated using AI because the team could produce voice lines in hours rather than months. Embark Studios defended its choice back then, stating that "making games without actors isn't an end goal" and a combination of recorded voice audio and audio generated via TTS tools merely expedited the process.
Regardless of the discourse surrounding the game, Arc Raiders has been a smash hit since its October 30 launch on PC, PlayStation 5, and Xbox Series X|S. It recently smoked the multiplayer shooter Helldivers 2, becoming one of the most-played games on Steam.
content_html
The CEO of Nexon Co., Ltd., the publisher of Embark Studios' mega-popular extraction shooter Arc Raiders, has added his opinions to the chorus around the game's use of AI voice acting, claiming that "every game company" is using AI in development.
After Eurogamer gave it two out of five stars, which prompted this discourse, CEO Junghun Lee said in an interview with Gamespark (translated by Automaton) that AI has "definitely improved efficiency" in game production and live-service operations.
"First of all, I think it's important to assume that every game company is now using AI," Lee said. "But if everyone is working with the same or similar technologies, the real question becomes: How do you survive? I believe it's important to choose a strategy that increases your competitiveness."
To answer his own question of surviving in a competitive development market, Lee expressed that "human creativity" is what'll push an OK game to a fabulous game. This sentiment mirrors what Embark Studios CCO Stefan Strandberg told Eurogamer in October 2025, that there are "no shortcuts to making great games" despite using AI to "assist in some content creation."
Not everyone agrees with either Lee or Strandberg, though. Strange Scaffold founder Xavier Nelson Jr. responded with condemnation on Bluesky, personally confirming that "a lot of other studios"--whether indie or AAA--are not using generative AI in their games. Tommy Thompson, founder of AI video game analysis company AI in Games, also disputed Lee's argument, posting on Bluesky that "very few [studios] have gone all in" on AI. Developer Neil Jones, creator of the 3D runner Aerial_Knight's Never Yield, posted on Bluesky that this is an admission that "they're going to fire you." And former Chucklefish animator Adam Riches shared his contempt for Lee's comments, taking to Bluesky to say that Nexon is "too cheap to care about their craft."
While people are upset with Lee's notion that "every game company is now using AI," one CEO came to his defense: Epic Games' Tim Sweeney. Posting in the replies to Eurogamer's review on X, Sweeney said that "political opinions" should stay in the opinion section, not reviews. He continued in response to X user doubttom, who asked if disliking AI should be considered political:
"Yes. This technology increases human productivity in some areas by integer multiples, and views on whether this is a net good and should be rewarded, or bad and should be fought against, are speculative and generally distributed along political lines," Sweeney said. "Since the author states the pessimistic case, I’ll put the optimistic one here. Game developers compete to build the best games in order to attract gamers. When tech increases productivity, competition leads to building better games rather than employing fewer people."
It's worth noting that there are some AAA studios banking on AI. EA said its workers should view the controversial technology as "thought partners" while demanding its employees train AI on their work. Krafton Inc. has announced plans to invest $70 million to become an "AI-first company." Square Enix wants generative AI to automate at least 70% of game QA and debugging work. And even Sony has laid out plans for incorporating AI in its games going forward. This is not to mention the myriad developers who've recently said that AI should be embraced by the industry, or those who refuse to work with it will sell themselves short.
Although a hot-button topic, this isn't the first time Embark Studios has used AI in its games. The developer's last game, the 2023 free-to-play multiplayer shooter The Finals, also featured text-to-speech (TTS) that was generated using AI because the team could produce voice lines in hours rather than months. Embark Studios defended its choice back then, stating that "making games without actors isn't an end goal" and a combination of recorded voice audio and audio generated via TTS tools merely expedited the process.
Regardless of the discourse surrounding the game, Arc Raiders has been a smash hit since its October 30 launch on PC, PlayStation 5, and Xbox Series X|S. It recently smoked the multiplayer shooter Helldivers 2, becoming one of the most-played games on Steam.
content_text
The CEO of Nexon Co., Ltd., the publisher of Embark Studios' mega-popular extraction shooter Arc Raiders, has added his opinions to the chorus around the game's use of AI voice acting, claiming that "every game company" is using AI in development.After Eurogamer gave it two out of five stars, which prompted this discourse, CEO Junghun Lee said in an interview with Gamespark (translated by Automaton) that AI has "definitely improved efficiency" in game production and live-service operations."First of all, I think it's important to assume that every game company is now using AI," Lee said. "But if everyone is working with the same or similar technologies, the real question becomes: How do you survive? I believe it's important to choose a strategy that increases your competitiveness."To answer his own question of surviving in a competitive development market, Lee expressed that "human creativity" is what'll push an OK game to a fabulous game. This sentiment mirrors what Embark Studios CCO Stefan Strandberg told Eurogamer in October 2025, that there are "no shortcuts to making great games" despite using AI to "assist in some content creation."Not everyone agrees with either Lee or Strandberg, though. Strange Scaffold founder Xavier Nelson Jr. responded with condemnation on Bluesky, personally confirming that "a lot of other studios"--whether indie or AAA--are not using generative AI in their games. Tommy Thompson, founder of AI video game analysis company AI in Games, also disputed Lee's argument, posting on Bluesky that "very few [studios] have gone all in" on AI. Developer Neil Jones, creator of the 3D runner Aerial_Knight's Never Yield, posted on Bluesky that this is an admission that "they're going to fire you." And former Chucklefish animator Adam Riches shared his contempt for Lee's comments, taking to Bluesky to say that Nexon is "too cheap to care about their craft."While people are upset with Lee's notion that "every game company is now using AI," one CEO came to his defense: Epic Games' Tim Sweeney. Posting in the replies to Eurogamer's review on X, Sweeney said that "political opinions" should stay in the opinion section, not reviews. He continued in response to X user doubttom, who asked if disliking AI should be considered political:"Yes. This technology increases human productivity in some areas by integer multiples, and views on whether this is a net good and should be rewarded, or bad and should be fought against, are speculative and generally distributed along political lines," Sweeney said. "Since the author states the pessimistic case, I’ll put the optimistic one here. Game developers compete to build the best games in order to attract gamers. When tech increases productivity, competition leads to building better games rather than employing fewer people."It's worth noting that there are some AAA studios banking on AI. EA said its workers should view the controversial technology as "thought partners" while demanding its employees train AI on their work. Krafton Inc. has announced plans to invest $70 million to become an "AI-first company." Square Enix wants generative AI to automate at least 70% of game QA and debugging work. And even Sony has laid out plans for incorporating AI in its games going forward. This is not to mention the myriad developers who've recently said that AI should be embraced by the industry, or those who refuse to work with it will sell themselves short.Although a hot-button topic, this isn't the first time Embark Studios has used AI in its games. The developer's last game, the 2023 free-to-play multiplayer shooter The Finals, also featured text-to-speech (TTS) that was generated using AI because the team could produce voice lines in hours rather than months. Embark Studios defended its choice back then, stating that "making games without actors isn't an end goal" and a combination of recorded voice audio and audio generated via TTS tools merely expedited the process.Regardless of the discourse surrounding the game, Arc Raiders has been a smash hit since its October 30 launch on PC, PlayStation 5, and Xbox Series X|S. It recently smoked the multiplayer shooter Helldivers 2, becoming one of the most-played games on Steam.
pub_date
12 November 2025, 2:30 pm
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1100-6536146
creator
Levi Winslow
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insdate: 2025-11-12 16:20:06
title: Arc Raiders Sparks Debate Over AI Voice Acting In Games
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category: Game Spot
md5: 61eb1d9f8990391e18c30c877c2e19aa
link: https://www.gamespot.com/articles/arc-raiders-sparks-debate-over-ai-voice-acting-in-games/1100-6536146/?ftag=CAD-01-10abi2f
image: https://www.gamespot.com/a/uploads/screen_medium/1578/15789366/4601053-arcraidersimage.jpg
image_imgur:
description:
The CEO of Nexon Co., Ltd., the publisher of Embark Studios' mega-popular extraction shooter Arc Raiders, has added his opinions to the chorus around the game's use of AI voice acting, claiming that "every game company" is using AI in development.
After Eurogamer gave it two out of five stars, which prompted this discourse, CEO Junghun Lee said in an interview with Gamespark (translated by Automaton) that AI has "definitely improved efficiency" in game production and live-service operations.
"First of all, I think it's important to assume that every game company is now using AI," Lee said. "But if everyone is working with the same or similar technologies, the real question becomes: How do you survive? I believe it's important to choose a strategy that increases your competitiveness."
To answer his own question of surviving in a competitive development market, Lee expressed that "human creativity" is what'll push an OK game to a fabulous game. This sentiment mirrors what Embark Studios CCO Stefan Strandberg told Eurogamer in October 2025, that there are "no shortcuts to making great games" despite using AI to "assist in some content creation."
Not everyone agrees with either Lee or Strandberg, though. Strange Scaffold founder Xavier Nelson Jr. responded with condemnation on Bluesky, personally confirming that "a lot of other studios"--whether indie or AAA--are not using generative AI in their games. Tommy Thompson, founder of AI video game analysis company AI in Games, also disputed Lee's argument, posting on Bluesky that "very few [studios] have gone all in" on AI. Developer Neil Jones, creator of the 3D runner Aerial_Knight's Never Yield, posted on Bluesky that this is an admission that "they're going to fire you." And former Chucklefish animator Adam Riches shared his contempt for Lee's comments, taking to Bluesky to say that Nexon is "too cheap to care about their craft."
While people are upset with Lee's notion that "every game company is now using AI," one CEO came to his defense: Epic Games' Tim Sweeney. Posting in the replies to Eurogamer's review on X, Sweeney said that "political opinions" should stay in the opinion section, not reviews. He continued in response to X user doubttom, who asked if disliking AI should be considered political:
"Yes. This technology increases human productivity in some areas by integer multiples, and views on whether this is a net good and should be rewarded, or bad and should be fought against, are speculative and generally distributed along political lines," Sweeney said. "Since the author states the pessimistic case, I’ll put the optimistic one here. Game developers compete to build the best games in order to attract gamers. When tech increases productivity, competition leads to building better games rather than employing fewer people."
It's worth noting that there are some AAA studios banking on AI. EA said its workers should view the controversial technology as "thought partners" while demanding its employees train AI on their work. Krafton Inc. has announced plans to invest $70 million to become an "AI-first company." Square Enix wants generative AI to automate at least 70% of game QA and debugging work. And even Sony has laid out plans for incorporating AI in its games going forward. This is not to mention the myriad developers who've recently said that AI should be embraced by the industry, or those who refuse to work with it will sell themselves short.
Although a hot-button topic, this isn't the first time Embark Studios has used AI in its games. The developer's last game, the 2023 free-to-play multiplayer shooter The Finals, also featured text-to-speech (TTS) that was generated using AI because the team could produce voice lines in hours rather than months. Embark Studios defended its choice back then, stating that "making games without actors isn't an end goal" and a combination of recorded voice audio and audio generated via TTS tools merely expedited the process.
Regardless of the discourse surrounding the game, Arc Raiders has been a smash hit since its October 30 launch on PC, PlayStation 5, and Xbox Series X|S. It recently smoked the multiplayer shooter Helldivers 2, becoming one of the most-played games on Steam.
content_html:
The CEO of Nexon Co., Ltd., the publisher of Embark Studios' mega-popular extraction shooter Arc Raiders, has added his opinions to the chorus around the game's use of AI voice acting, claiming that "every game company" is using AI in development.
After Eurogamer gave it two out of five stars, which prompted this discourse, CEO Junghun Lee said in an interview with Gamespark (translated by Automaton) that AI has "definitely improved efficiency" in game production and live-service operations.
"First of all, I think it's important to assume that every game company is now using AI," Lee said. "But if everyone is working with the same or similar technologies, the real question becomes: How do you survive? I believe it's important to choose a strategy that increases your competitiveness."
To answer his own question of surviving in a competitive development market, Lee expressed that "human creativity" is what'll push an OK game to a fabulous game. This sentiment mirrors what Embark Studios CCO Stefan Strandberg told Eurogamer in October 2025, that there are "no shortcuts to making great games" despite using AI to "assist in some content creation."
Not everyone agrees with either Lee or Strandberg, though. Strange Scaffold founder Xavier Nelson Jr. responded with condemnation on Bluesky, personally confirming that "a lot of other studios"--whether indie or AAA--are not using generative AI in their games. Tommy Thompson, founder of AI video game analysis company AI in Games, also disputed Lee's argument, posting on Bluesky that "very few [studios] have gone all in" on AI. Developer Neil Jones, creator of the 3D runner Aerial_Knight's Never Yield, posted on Bluesky that this is an admission that "they're going to fire you." And former Chucklefish animator Adam Riches shared his contempt for Lee's comments, taking to Bluesky to say that Nexon is "too cheap to care about their craft."
While people are upset with Lee's notion that "every game company is now using AI," one CEO came to his defense: Epic Games' Tim Sweeney. Posting in the replies to Eurogamer's review on X, Sweeney said that "political opinions" should stay in the opinion section, not reviews. He continued in response to X user doubttom, who asked if disliking AI should be considered political:
"Yes. This technology increases human productivity in some areas by integer multiples, and views on whether this is a net good and should be rewarded, or bad and should be fought against, are speculative and generally distributed along political lines," Sweeney said. "Since the author states the pessimistic case, I’ll put the optimistic one here. Game developers compete to build the best games in order to attract gamers. When tech increases productivity, competition leads to building better games rather than employing fewer people."
It's worth noting that there are some AAA studios banking on AI. EA said its workers should view the controversial technology as "thought partners" while demanding its employees train AI on their work. Krafton Inc. has announced plans to invest $70 million to become an "AI-first company." Square Enix wants generative AI to automate at least 70% of game QA and debugging work. And even Sony has laid out plans for incorporating AI in its games going forward. This is not to mention the myriad developers who've recently said that AI should be embraced by the industry, or those who refuse to work with it will sell themselves short.
Although a hot-button topic, this isn't the first time Embark Studios has used AI in its games. The developer's last game, the 2023 free-to-play multiplayer shooter The Finals, also featured text-to-speech (TTS) that was generated using AI because the team could produce voice lines in hours rather than months. Embark Studios defended its choice back then, stating that "making games without actors isn't an end goal" and a combination of recorded voice audio and audio generated via TTS tools merely expedited the process.
Regardless of the discourse surrounding the game, Arc Raiders has been a smash hit since its October 30 launch on PC, PlayStation 5, and Xbox Series X|S. It recently smoked the multiplayer shooter Helldivers 2, becoming one of the most-played games on Steam.
content_text: The CEO of Nexon Co., Ltd., the publisher of Embark Studios' mega-popular extraction shooter Arc Raiders, has added his opinions to the chorus around the game's use of AI voice acting, claiming that "every game company" is using AI in development.After Eurogamer gave it two out of five stars, which prompted this discourse, CEO Junghun Lee said in an interview with Gamespark (translated by Automaton) that AI has "definitely improved efficiency" in game production and live-service operations."First of all, I think it's important to assume that every game company is now using AI," Lee said. "But if everyone is working with the same or similar technologies, the real question becomes: How do you survive? I believe it's important to choose a strategy that increases your competitiveness."To answer his own question of surviving in a competitive development market, Lee expressed that "human creativity" is what'll push an OK game to a fabulous game. This sentiment mirrors what Embark Studios CCO Stefan Strandberg told Eurogamer in October 2025, that there are "no shortcuts to making great games" despite using AI to "assist in some content creation."Not everyone agrees with either Lee or Strandberg, though. Strange Scaffold founder Xavier Nelson Jr. responded with condemnation on Bluesky, personally confirming that "a lot of other studios"--whether indie or AAA--are not using generative AI in their games. Tommy Thompson, founder of AI video game analysis company AI in Games, also disputed Lee's argument, posting on Bluesky that "very few [studios] have gone all in" on AI. Developer Neil Jones, creator of the 3D runner Aerial_Knight's Never Yield, posted on Bluesky that this is an admission that "they're going to fire you." And former Chucklefish animator Adam Riches shared his contempt for Lee's comments, taking to Bluesky to say that Nexon is "too cheap to care about their craft."While people are upset with Lee's notion that "every game company is now using AI," one CEO came to his defense: Epic Games' Tim Sweeney. Posting in the replies to Eurogamer's review on X, Sweeney said that "political opinions" should stay in the opinion section, not reviews. He continued in response to X user doubttom, who asked if disliking AI should be considered political:"Yes. This technology increases human productivity in some areas by integer multiples, and views on whether this is a net good and should be rewarded, or bad and should be fought against, are speculative and generally distributed along political lines," Sweeney said. "Since the author states the pessimistic case, I’ll put the optimistic one here. Game developers compete to build the best games in order to attract gamers. When tech increases productivity, competition leads to building better games rather than employing fewer people."It's worth noting that there are some AAA studios banking on AI. EA said its workers should view the controversial technology as "thought partners" while demanding its employees train AI on their work. Krafton Inc. has announced plans to invest $70 million to become an "AI-first company." Square Enix wants generative AI to automate at least 70% of game QA and debugging work. And even Sony has laid out plans for incorporating AI in its games going forward. This is not to mention the myriad developers who've recently said that AI should be embraced by the industry, or those who refuse to work with it will sell themselves short.Although a hot-button topic, this isn't the first time Embark Studios has used AI in its games. The developer's last game, the 2023 free-to-play multiplayer shooter The Finals, also featured text-to-speech (TTS) that was generated using AI because the team could produce voice lines in hours rather than months. Embark Studios defended its choice back then, stating that "making games without actors isn't an end goal" and a combination of recorded voice audio and audio generated via TTS tools merely expedited the process.Regardless of the discourse surrounding the game, Arc Raiders has been a smash hit since its October 30 launch on PC, PlayStation 5, and Xbox Series X|S. It recently smoked the multiplayer shooter Helldivers 2, becoming one of the most-played games on Steam.
pub_date: 12 November 2025, 2:30 pm
guid: 1100-6536146
creator: Levi Winslow
related_games:
processed: TRUE