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Posted in Rock Paper Shotgun

10:30 am, October 21, 2025

$1,000 for a ROG Xbox Ally X? Oh yeah, that was Asus' idea, says Microsoft exec

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Fingers have been pointed regarding the ROG Xbox Ally X's beefy £800 / $1000 price tag. Xbox, whose name is on the handheld, have pointed to collaborators Asus as having spearheaded that decision, with president Sarah Bond saying that it came down to the hardware company's assessment of what'd be acceptable to charge.

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Fingers have been pointed regarding the ROG Xbox Ally X's beefy £800 / $1000 price tag. Xbox, whose name is on the handheld, have pointed to collaborators Asus as having spearheaded that decision, with president Sarah Bond saying that it came down to the hardware company's assessment of what'd be acceptable to charge.

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Fingers have been pointed regarding the ROG Xbox Ally X's beefy £800 / $1000 price tag. Xbox, whose name is on the handheld, have pointed to collaborators Asus as having spearheaded that decision, with president Sarah Bond saying that it came down to the hardware company's assessment of what'd be acceptable to charge. Read more

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21 October 2025, 11:23 am

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https://www.rockpapershotgun.com/1000-for-a-rog-xbox-ally-x-oh-yeah-that-was-asus-idea-says-microsoft-exec

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Mark Warren

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id: 85178
uid: jBW3x
insdate: 2025-10-21 10:30:02
title: $1,000 for a ROG Xbox Ally X? Oh yeah, that was Asus' idea, says Microsoft exec
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category: Rock Paper Shotgun
md5: b5146d7dc1062715a99985a65ab7c61f
link: https://www.rockpapershotgun.com/1000-for-a-rog-xbox-ally-x-oh-yeah-that-was-asus-idea-says-microsoft-exec
image: https://assetsio.gnwcdn.com/xbox-rog-ally-release-date-confirmed-no-price-yet-01.jpg?width=690&quality=85&format=jpg&auto=webp
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description:

Fingers have been pointed regarding the ROG Xbox Ally X's beefy £800 / $1000 price tag. Xbox, whose name is on the handheld, have pointed to collaborators Asus as having spearheaded that decision, with president Sarah Bond saying that it came down to the hardware company's assessment of what'd be acceptable to charge.

content_html:

Fingers have been pointed regarding the ROG Xbox Ally X's beefy £800 / $1000 price tag. Xbox, whose name is on the handheld, have pointed to collaborators Asus as having spearheaded that decision, with president Sarah Bond saying that it came down to the hardware company's assessment of what'd be acceptable to charge.

content_text: Fingers have been pointed regarding the ROG Xbox Ally X's beefy £800 / $1000 price tag. Xbox, whose name is on the handheld, have pointed to collaborators Asus as having spearheaded that decision, with president Sarah Bond saying that it came down to the hardware company's assessment of what'd be acceptable to charge. Read more
pub_date: 21 October 2025, 11:23 am
guid: https://www.rockpapershotgun.com/1000-for-a-rog-xbox-ally-x-oh-yeah-that-was-asus-idea-says-microsoft-exec
creator: Mark Warren
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