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Posted in Rock Paper Shotgun

8:30 pm, October 29, 2025

CEO of GTA 6 publisher Take-Two is surprisingly hesitant about AI usage for entirely unsurprising reasons

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https://www.rockpapershotgun.com/ceo-of-gta-6-publisher-take-two-is-surprisingly-hesitant-about-ai-usage-for-entirely-unsurprising-reasons

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Because that sacred line called profit must always go up, we are seeing more and more game studios announce their intention to incorporate various forms of AI tech. PUBG publisher Krafton just recently referred to themselves as an AI-first company, the big wigs up top at EA are reportedly pushing for it hard, it is, seemingly, unfortunately, inevitable. Which makes Take-Two CEO Strauss Zelnick's comments on it ever so slightly surprising - but only slightly, we'll get back to that.

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Because that sacred line called profit must always go up, we are seeing more and more game studios announce their intention to incorporate various forms of AI tech. PUBG publisher Krafton just recently referred to themselves as an AI-first company, the big wigs up top at EA are reportedly pushing for it hard, it is, seemingly, unfortunately, inevitable. Which makes Take-Two CEO Strauss Zelnick's comments on it ever so slightly surprising - but only slightly, we'll get back to that.

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Because that sacred line called profit must always go up, we are seeing more and more game studios announce their intention to incorporate various forms of AI tech. PUBG publisher Krafton just recently referred to themselves as an AI-first company, the big wigs up top at EA are reportedly pushing for it hard, it is, seemingly, unfortunately, inevitable. Which makes Take-Two CEO Strauss Zelnick's comments on it ever so slightly surprising - but only slightly, we'll get back to that. Read more

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29 October 2025, 8:10 pm

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https://www.rockpapershotgun.com/ceo-of-gta-6-publisher-take-two-is-surprisingly-hesitant-about-ai-usage-for-entirely-unsurprising-reasons

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Oisin Kuhnke

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id: 85710
uid: jKBWb
insdate: 2025-10-29 20:30:02
title: CEO of GTA 6 publisher Take-Two is surprisingly hesitant about AI usage for entirely unsurprising reasons
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category: Rock Paper Shotgun
md5: a1def7345b7324208bf4324897cad85f
link: https://www.rockpapershotgun.com/ceo-of-gta-6-publisher-take-two-is-surprisingly-hesitant-about-ai-usage-for-entirely-unsurprising-reasons
image: https://assetsio.gnwcdn.com/gta-6-grand-theft-auto-6-main-characters-hot-7.jpg?width=690&quality=85&format=jpg&auto=webp
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description:

Because that sacred line called profit must always go up, we are seeing more and more game studios announce their intention to incorporate various forms of AI tech. PUBG publisher Krafton just recently referred to themselves as an AI-first company, the big wigs up top at EA are reportedly pushing for it hard, it is, seemingly, unfortunately, inevitable. Which makes Take-Two CEO Strauss Zelnick's comments on it ever so slightly surprising - but only slightly, we'll get back to that.

content_html:

Because that sacred line called profit must always go up, we are seeing more and more game studios announce their intention to incorporate various forms of AI tech. PUBG publisher Krafton just recently referred to themselves as an AI-first company, the big wigs up top at EA are reportedly pushing for it hard, it is, seemingly, unfortunately, inevitable. Which makes Take-Two CEO Strauss Zelnick's comments on it ever so slightly surprising - but only slightly, we'll get back to that.

content_text: Because that sacred line called profit must always go up, we are seeing more and more game studios announce their intention to incorporate various forms of AI tech. PUBG publisher Krafton just recently referred to themselves as an AI-first company, the big wigs up top at EA are reportedly pushing for it hard, it is, seemingly, unfortunately, inevitable. Which makes Take-Two CEO Strauss Zelnick's comments on it ever so slightly surprising - but only slightly, we'll get back to that. Read more
pub_date: 29 October 2025, 8:10 pm
guid: https://www.rockpapershotgun.com/ceo-of-gta-6-publisher-take-two-is-surprisingly-hesitant-about-ai-usage-for-entirely-unsurprising-reasons
creator: Oisin Kuhnke
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